#7 Evan Kuterbach - Building Canyon Pickleball from scratch, starting a company in his garage, and how to market a brand new startup in a competitive market

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Evan Kuterbach is the co-founder of Canyon Pickleball.

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In this conversation, Evan Kuterbach shares his journey of starting Canyon Pickleball, a brand focused on affordable, sustainable pickleball paddles. He discusses his passion for the sport, the challenges of transitioning from a corporate job to entrepreneurship, and the importance of balancing family life with the demands of a startup. Evan talks about the significance of community, effective marketing strategies, and the lessons learned from mistakes made along the way. He also reflects on the future aspirations for Canyon Pickleball and the broader vision of creating a lifestyle brand.

  • 00:00 The Leap into Entrepreneurship

  • 02:44 Understanding Pickleball

  • 06:02 Transitioning from Corporate to Freelance

  • 08:51 Balancing Family and Startup Life

  • 11:57 Building a Brand in a Competitive Market

  • 15:03 Sourcing and Manufacturing Challenges

  • 17:43 Marketing Strategies and Social Media Presence

  • 20:42 The Importance of Community and Connection

  • 23:44 Navigating Challenges and Mistakes

  • 26:53 Future Aspirations and Growth

  • 29:55 Personal Reflections and Advice for Entrepreneurs